Helping {brand} improve their {experience/flow}.

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Helping {brand} improve their {experience}.

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Role

User Research

Product Strategy

UI Design

Interaction Design

Usability Testing

Tools

Figjam

Notion

Maze

Figma

Otter

Timeline

5 weeks

The Problem

Summarise the problem that you've identified, outlining the business and user problems…

The Solution

Summarise the solution that you created with your team mate and how this solves the business and user needs…

Usability Review

Summarise the usability review that you conducted…

Business & User frustrations

Summarise the business and user frustrations…

Primary Frustration

When [situation] users are [response] which results in [problem to business or user]

Secondary Frustration

When [situation] users are [response] which results in [problem to business or user]

Competitor Benchmarking

Summarise the competitor benchmarking…

Problem Space

Summarise the problem that you've identified and why you've formed a how might we question…

How Might We…

Ideation

Summarise the ideation phases that you followed…

What can we add

Enter the highest priority idea that you identified we could add

What can we improve

Enter the highest priority idea that you identified we could improve

User Flows

Summarise the user flows that you mapped and improved…

Rapid Prototyping

Summarise the rapid prototype that you created…

Styles & Components

Summarise the styles & components that you created…

High Fidelity Prototype

Summarise the final prototype that you created…

Usability Testing

Summarise the usability testing script and test that you created…

Test outcomes

Having tested the prototype, I learned [Insert key learning] which should improve [insert business goal] and [insert user benefit]

Three key learnings

1. Enter first key learning from this case study

2. Enter second key learning from this case study

2. Enter third key learning from this case study

Next steps

Explain the next steps you would take if you had more time to iterate